Planning Blog for Dunkin’ Donuts Commercial

     Today we are working in our planning phase due at the end of today. We have to plan how
our entire commercial is going to be set up. we have to plan the props, costumes, schedule,
location and the back up plan. Our vision for the Dunkin’ Donuts commercial is to show the
Dunkin’ Donuts coffee as an energizer for students at Fort Lauderdale High School. For
example having the coffee will make the students feel more energized and more ready to do homework and get to class and be ready for their sports. We will be sure to get the coffee the
day filming starts from the Dunkin’ Donuts coffee shop and also get a cold brew Dunkin’ Donuts from our school vending machines. This will make it easier to market this product because it will show many forms of the Dunkin’ Donuts coffee make it easier to market this product because it will show many forms of the Dunkin’ Donuts coffee.
● Props
For the commercial we will use two dunkin’ donuts coffees, one from the store and one that is
prepackaged. We will also use a water bottle for the first few scenes. We will also have
notebooks textbooks and backpacks to imply the students are studying or working on
schoolwork.
● Costumes
We will be wearing school spirit clothes to show that we go to the school.
● Schedule
Planning - 10/10
Storyboard - 10/14
Filming - 10/21
Editing - 10/23
● Location
Senior Patio - Student will be studying
The front of the school - A student will be walking into school tired like.
● Back-up plan
If it rains, we will have to change the senior patio to the Media Classroom to show someone
studying.
If someone is absent, we will use an understudy