https://www.youtube.com/watch?v=z30Q7U3YdT8
That is the unfinished movie. We only have as much as we could get done before we went on lock down. The time is off, it's also missing dialogue and music. I still feel it was better than my first two projects.
https://www.youtube.com/watch?v=B0Omh8AQ2Qs
That is the reflection. This took me about a week to make. I could have done better but with the time I was given, it made it really difficult. I also spent time stressing over the unfinished movie and having to work the dialogue around the movie being incomplete. That made it even more difficult.
Friday, April 17, 2020
Commercial
- How does your product use or challenge conventions AND how does it represent social groups or issues?
Our product uses conventions by taking the idea behind needing coffee to function and Dunkins’
slogan “America Runs On Dunkin’” and making them work for us. By saying America runs on
Dunkin Doughnuts, it is saying that we run on their coffee. If we run on their coffee then we are
functioning on their coffee. By saying that we function on their coffee is saying that we need it to
be alive. In today’s day and age, to be alive is to be awake. If we need their coffee to stay awake
then we need their coffee.
slogan “America Runs On Dunkin’” and making them work for us. By saying America runs on
Dunkin Doughnuts, it is saying that we run on their coffee. If we run on their coffee then we are
functioning on their coffee. By saying that we function on their coffee is saying that we need it to
be alive. In today’s day and age, to be alive is to be awake. If we need their coffee to stay awake
then we need their coffee.
We’re not necessarily challenging conventions but we do challenge opinions and misled facts
flowing around right now. In the commercial, we bring up that students always seem to be tired.
This brings up the idea that students don’t get enough sleep at night. Since the scenes are school,
then we can infer that students aren’t getting enough sleep because of school. This brings up the
issue that school is necessary and important while also being a drag on students’ lives. This starts
to be problematic in the sense that this is an assignment for school and the commercial basically
calls the school out.
flowing around right now. In the commercial, we bring up that students always seem to be tired.
This brings up the idea that students don’t get enough sleep at night. Since the scenes are school,
then we can infer that students aren’t getting enough sleep because of school. This brings up the
issue that school is necessary and important while also being a drag on students’ lives. This starts
to be problematic in the sense that this is an assignment for school and the commercial basically
calls the school out.
The product was used to represent both social groups and issues within those social groups.
The social group that it was used to represent was the teenager and young adult groups. The
social aspect being that teenagers will more than likely recommend a specific brand of energy
enhancer, in this case, coffee, to another student if they know it works for them. If a student is
tired and groggy, and another student is drinking a drink that keeps them from feeling like that,
then they will more than likely tell the first kid about it.
The social group that it was used to represent was the teenager and young adult groups. The
social aspect being that teenagers will more than likely recommend a specific brand of energy
enhancer, in this case, coffee, to another student if they know it works for them. If a student is
tired and groggy, and another student is drinking a drink that keeps them from feeling like that,
then they will more than likely tell the first kid about it.
This brings up issues within our social groups. If students need coffee to function then we are
saying that we need another substance outside of our bodies to do a basic, everyday thing, like
go to school. This brings up the issue of whether or not coffee is healthy for us. If coffee is a
substance used to do a simple task of keeping us awake then it cannot be that healthy at all.
Coffee is not being used to keep us energized on top of the energy that we already have, it’s
giving us the energy that we were not able to get before.
saying that we need another substance outside of our bodies to do a basic, everyday thing, like
go to school. This brings up the issue of whether or not coffee is healthy for us. If coffee is a
substance used to do a simple task of keeping us awake then it cannot be that healthy at all.
Coffee is not being used to keep us energized on top of the energy that we already have, it’s
giving us the energy that we were not able to get before.
- How does your product engage with the audiences AND how would it be distributed as a real media text?
Our product engages with our audience because it is targetting to our audience in a way that
persuades them to buy our product. Think about it, if a kid is laying in bed trying to sleep or trying
to find the energy to get out of bed for the morning and they come across our commercial
*assuming it’s a well written and acted out commercial* then they might be tempted to buy a
coffee when they wake up or on their way to school to give them the energy to last through the
day.
persuades them to buy our product. Think about it, if a kid is laying in bed trying to sleep or trying
to find the energy to get out of bed for the morning and they come across our commercial
*assuming it’s a well written and acted out commercial* then they might be tempted to buy a
coffee when they wake up or on their way to school to give them the energy to last through the
day.
Another example would be if a student saw this commercial and already purchased the drink.
They wouldn’t want to hand their drink over to some tired kid, but they may be tempted to let them
know that there is a way to keep them awake. So in the end, it’s not only us that’s engaging with
our audience, it’s our audience who is engaged with others about our product which in turn,
makes us more money since they are buying our product.
They wouldn’t want to hand their drink over to some tired kid, but they may be tempted to let them
know that there is a way to keep them awake. So in the end, it’s not only us that’s engaging with
our audience, it’s our audience who is engaged with others about our product which in turn,
makes us more money since they are buying our product.
Our product would be distributed in many ways. Starting with the cheapest and most effective.
Everyone knows that most teenagers and young adults aren’t watching television now. They have
moved onto video networking applications for entertainment and social media, mainly Twitter, for
news and other issues. Getting an add on a videoing service would cost more but if it was on a
service like Hulu, the teens and young adults would have to watch it. While, if the commercial was
on social media, as a video, people would scroll past it in a heartbeat while they look for the
funniest meme or most satisfying slime video. Our best bet would be to put our commercial on a
movie sharing app or service.
Everyone knows that most teenagers and young adults aren’t watching television now. They have
moved onto video networking applications for entertainment and social media, mainly Twitter, for
news and other issues. Getting an add on a videoing service would cost more but if it was on a
service like Hulu, the teens and young adults would have to watch it. While, if the commercial was
on social media, as a video, people would scroll past it in a heartbeat while they look for the
funniest meme or most satisfying slime video. Our best bet would be to put our commercial on a
movie sharing app or service.
- How does your production skills develop throughout this project?
Before starting this project, I knew very little about production. I barely understood Mis-En-Scene
enough to write anything on it. Since I was given the opportunity to learn from the teachers in the
class, I was able to gain more knowledge on these subjects and make a commercial based on
what I knew. After we all chose our topics, we were taught more on how to produce a film, in this
case, a commercial. We were taught all about cameras and how they work. We were also taught
about Pinnacle Studios, editing software and how to use that properly to edit how we wanted.
enough to write anything on it. Since I was given the opportunity to learn from the teachers in the
class, I was able to gain more knowledge on these subjects and make a commercial based on
what I knew. After we all chose our topics, we were taught more on how to produce a film, in this
case, a commercial. We were taught all about cameras and how they work. We were also taught
about Pinnacle Studios, editing software and how to use that properly to edit how we wanted.
During the shooting of the commercial, I learned how to work with a camera. I used a camera
before for another class, but this was the first time I had to use it to record anything. Before I was
only using it to take pictures. This experience allowed me to learn more about cameras and more
about how they are used when shooting videos and recordings.
before for another class, but this was the first time I had to use it to record anything. Before I was
only using it to take pictures. This experience allowed me to learn more about cameras and more
about how they are used when shooting videos and recordings.
After the shooting of the commercial, I had to edit it. Using software off of a laptop, I learned how
to edit a commercial using proper editing tools. By learning how to cut, slice, delete and edit our
commercial, I learned more about producing. At the end of the commercial, I had sharper
production skills and producing my next video assignment will be easier since I won’t have to learn
my skills all over again.
to edit a commercial using proper editing tools. By learning how to cut, slice, delete and edit our
commercial, I learned more about producing. At the end of the commercial, I had sharper
production skills and producing my next video assignment will be easier since I won’t have to learn
my skills all over again.
- How did you integrate technologies -- software, hardware, and online -- in this project?
We started by recording our commercial with a camera that was propped up on a tripod.
This camera held an SD card. The SD card held our entire video that we would soon edit. After
recording with the camera, we downloaded our clips onto a laptop using the SD card and an SD
card reader. After we got what we needed, we no longer needed the SD card, the reader, the
camera or the tripod. From that point forward, we only needed the laptop. We edited the
commercial using software designed for editing videos. We used youtube and email to enhance
our commercial. We did not use cell phones for recording, or a microphone for sounds in the
commercial and not in the music.
This camera held an SD card. The SD card held our entire video that we would soon edit. After
recording with the camera, we downloaded our clips onto a laptop using the SD card and an SD
card reader. After we got what we needed, we no longer needed the SD card, the reader, the
camera or the tripod. From that point forward, we only needed the laptop. We edited the
commercial using software designed for editing videos. We used youtube and email to enhance
our commercial. We did not use cell phones for recording, or a microphone for sounds in the
commercial and not in the music.
This is my critical creative reflection paper for the commercial project we did at the beginning of the year. Unfortunately I don't have access to my video, only the reflection. This was the first project that we did. It was the first project I got to do with Camila and Kendall. I thought we were going to work together on all of our projects, but I was wrong. I guess Kendall wanted to work by herself. Camila and I stuck together though, through the next two projects.
Music Video
This is my critical reflection for our second project in the class; the music video. I wasn't able to get my video for it because it's only on one of the computers at school. I can say, however, that the music video was a lot of fun but it was also frustrating. For this project, editing it was more fun than filming. Getting people together was not fun or easy and having to deal with many people and lead them through this was very frustrating.
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