Funding on films has changed through times. Whether it’s from CGI funding, advertisement funding, or prop/actor funding, funding is a huge part in making and distributing a movie.
When they first came out, producers didn’t need to spend money on things like wild advertisements because there weren't a lot of places to advertise. Back in the late 1800’s and early 1900’s, when movies were first released, there were only advertisements options for the radio, or the newspaper. Obviously there were cheaper ways, as well, with verbal sharing between friends or co-workers, but there weren’t billboards or social media to release ads on. There also needs to be a fund for advertising without the obvious television or billboard ads. Film companies like to use Synergy and cross promotions to get their movie out. For example, Spiderman: Homecoming had cross promotion with Target and synergy with Cinnamon Toast Crunch to get the word out there. This needs to be funded, Target and General Mills weren’t going to give Marvel the ad space for free, they had to pay for it. Yes, they could have gone without those ads, but I would have more than likely seen their advert while eating breakfast than I would have a billboard or from off the telly. This marvel movies target audience was anyone who watched PG-13 movies, and how most people who reported to watch marvel movies were teenagers and young adults. Since I’m a teenager, I’m a part of the target audience, and I don’t see billboards or watch television on my day to day. What I actually do, however, on most days is eat breakfast, specifically my favourite sugary cereal, Cinnamon Toast Crunch. Another example is what Disney’s, the Beauty and the Beast, did for advertising. They released their ads on a very popular reality T.V show, The Bachelor. From what I hear about this show, it’s very popular with teens and young adults. I don’t personally watch it, but many Disney fans I know do, which is perfect marketing.They also released clothing items such as T-shirts. Now, as a teenage girl, I love buying clothes, especially those that represent a movie, show, book, or even band that I’m into. My friend, who is a huge Disney fan, buys clothes for movies that are going to be released if she thinks she’s going to buy them. This is an easy way to get people ready to see the movie. This is why funding for non basic, easy advertising is important.
CGI funding is also very important. Having proper CGI in a film can be the difference between Belle dancing with a beast or dancing with a human on stilts in a bear costume. The beast and talking teapots are some of the main reasons that people went to watch the film. Yes, Belle’s dress was beautiful and the soundtrack was heaven to listen to, but, I personally, like many others, went to see the film to see if they could make the beast look like a beast and how well they made the teapots, candle, and clock move. CGI plays a big role in movie making nowadays. It can be the difference between the approximate $1.3 billion that this movie made or the $74.6 million that the movie Cats made, which was said to be a movie full of extremely poor CGI editing. While that movie was written out to be a bad movie, it was only made once. Which can’t be said for the new movie Sonic, which got so much backlash for the first release that the creators were forced to remake Sonic because it was so bad the first time. This is why there needs to be a good fund for CGI edits, to get high ratings and only be released once.
Having a fund for actors can also affect the movie's outcome. For a simple example, casting a high level actor like Michael B Jordan to play as the leading role in Black Panther after being exposed in other movies and to the media, is one thing that the creators of that movie did well. If they decided to cast someone else who hasn’t been exposed that well, they may not have gotten as many views. Having good, unknown actors wouldn’t have failed the movie entirely since it was made by Marvel and Marvel has an extremely high fan-base, but they might not have been as high if there wasn’t an attractive and incredible actor as the lead. This is why having a fund for actors is important, having the money for amazing actors and actresses is a great way to get the movie more views.
Without the proper funding, movies could end up being a low rated film or may end up with a very low viewing rate. Proper funding in CGI, advertising, props, sets, or actors can lead to an amazing movie that will give the producers the push they need to make more great movies or let them be one of the big production companies, like Walt Disney Pictures or Universal Pictures.
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